Updated October 8, 2026
Website privacy notice
This notice explains the information handled through the Max Value Advisors website, including contact requests and optional website analytics.
The business responsible for this website is K.B. McCord & Company LLC, DBA Max Value Advisors.
When you contact us
The inquiry form asks for your name, email address, inquiry type and message. Company name is optional. These details are used to respond to your request and coordinate follow-up. Harrison receives website inquiries at harrison@maxvalueadvisors.com and coordinates follow-up.
When delivery is enabled, the form uses Resend to send your request to MVA’s mailbox. Your email address is included so MVA can reply. Inquiry details are handled by the email-delivery and mailbox services as part of delivering and responding to your message.
Please leave out confidential financial records, identification documents and other sensitive information. For referrals, get the person’s permission before sharing their details. The website contact form is not the client document portal.
How long we keep inquiry information
We keep inquiry emails while needed to respond to your request, coordinate follow-up, support an ongoing business relationship or meet applicable recordkeeping requirements. We delete them when they are no longer needed for those purposes. Retention depends on the nature of the inquiry and any ongoing relationship; we do not apply one fixed period to every inquiry.
You can ask about the information we hold or request access, correction or deletion by emailing admin@maxvalueadvisors.com. Some information may need to be retained to meet applicable obligations.
Optional Google Analytics
Google Analytics is optional and stays off unless you choose to allow it. Your choice does not affect access to the website or the inquiry form.
When optional analytics is enabled and you choose “Allow analytics,” the website loads Google Analytics to measure page visits and inquiry activity. Google receives information about your browser, device and approximate location, together with the pages you visit and events such as opening the contact flow or successfully submitting an inquiry.
Our website tracking code does not send your name, email address, company name or message to Google Analytics. It removes query strings and fragments from page addresses and limits referral information to recognized public search and AI services. Inquiry events include only a general category: business, acquisition or referral.
Google Analytics uses cookies and similar technology to distinguish visits. This website’s setup does not use Google Signals, user-provided data collection or ads personalization. Read how Google uses information from sites that use its services and Google’s privacy policy.
Your analytics choice
Analytics is optional. The site does not load the Google Analytics script until you allow it. You can decline and still read the website or send an inquiry.
Use “Analytics preferences” at the bottom of the page to change your choice. Declining after previously allowing analytics stops future collection from this browser and removes the first-party Google Analytics cookies that the site can access. It does not erase information already sent to Google.
The website stores your choice in this browser’s local storage. Withdrawing consent also stops analytics in other open tabs of this website in the same browser. Clearing browser storage resets that choice. If your browser sends a Global Privacy Control signal, optional analytics stays off. The preferences control appears when optional analytics is available on this website.
Website operation and security
The website is hosted through Vercel. Hosting and delivery services process technical request information, which can include your IP address, browser details and request times, to deliver and protect the site. These operational requests are separate from optional Analytics.
The inquiry form uses a short-lived signed token and limited request counters to help prevent abuse. Its automated checks do not determine whether MVA will take on your engagement. Do not treat an on-screen submission confirmation as confirmation of a professional engagement.
Service providers and other websites
Vercel supports website hosting, Resend supports inquiry delivery, and Google supports MVA’s mailbox and optional Analytics. Their processing may involve systems outside your location. Other websites linked here have their own privacy practices.
Provider information: Vercel privacy policy, Resend privacy policy, and Google privacy policy.
Changes to this notice
We update this page when our website information practices change. The date above identifies the latest update.
Questions about your information
For questions about this notice, retention, access, corrections or deletion, email admin@maxvalueadvisors.com. A brief description of your request is enough; please do not send identity documents through this form.
This notice covers the public website. Client services and document collection may have additional terms and notices.